MASS COMUNICATION

admin — Wed, 17 Feb 2010 06:12:15 +0000

In todays world one can find prospects in all most every career field. Mass communication is a large field covering many areas under it. Some of these are discussed under the following headings.

PRINT JOURNALISM: Print journalism has been one of the oldest forms of journalism. Over the years, print journalism has witnessed major transformation. It has got varius subjects to choose from, one can look forward to a field of his interest and pursue several available courses in that direction.

ELECTRONIC JOURNALISM: Electronic journalism offers to professionally qualified aspirants opportunities in a number of fields. Some of these are direction, production, camera, graphics, editing, sound, programme research, script writing etc.

FILMS – PRODUCERS, ACTORS, MUSICIANS AND DANCERS: The rapidly growing film industry and its certain future has led to various institutes offering highly professional courses. One definitely finds it useful to go for these courses in order to sharpen their skills and make themselves better to compete with the best in the industry.

ADVERTISING: Since advertising is a service industry, the reputation of the ad agency depends on the effective work being done and campaign released from time to time. With the rising of the multinational companies, more and more agencies are tying up with the the foreign agencies to pitch for international clients which is clearly indicative of high growth in coming years in this industry.

PUBLIC RELATIONS: Public Relations, as the name suggests, is used to generate and portray, positive image of an organisation by various means. Public relations personnels are engaged at Business houses, schools, universities, hospitals, government institutions, etc. to cast and present their image, objectives and policies in the best possible light.

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MASS COMUNICATION